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Saturday, October 16, 2010

Internet marketing, small business advertising and spam

The modern business world is now stuffed with internet marketing and is virulent with so many affiliate business and advertising programs. This is a competitive business world and all the cheap and best alternatives at low cost for advertising the business are highly sought for by every business people as to earn more and more profit.

 In this connection, I think it will be helpful for the newbie internet users to know certain actions otherwise affect their online business very badly. With the internet revolution, sending of e mail has become very popular and is termed as easy method of communication between the parties. Comparing with the traditional method it is very fast and cheaper now. But when it comes to the internet business circle it is being largely misused and all the unwanted stuffs are dumped to others e- Mail box in the name of advertisement. The new business people should be very cautious in this regard and must be aware of certain terms like ‘spam’ and wrong advertisement strategy to safeguard their interest.

As a matter of routine life, we get quite number of pamphlets or notices in our house hold or offices  and we may rather ignore it or may sometime glare to read the bold heading over it and dump  to the dustbin. As reading newspapers has become very common, various small business people try to entice the newspaper boys or agents to put their notice or pamphlets inside the newspaper for circulation as to get quick response to their business. They see it as a cheaper source of advertisement as it won’t involve much amount to be spent to send the advertisement of their business to every house hold. Like this, internet marketing also sees such type of cheap advertising avenues as to reach to the common people very easily. Sending e mail to unsolicited customers is common in the internet circle and is very disturbing too. It will be very annoying to get such notices or emails daily in our letter box or email for which there is no interest and lot of time and work have to be spent to clear or delete the same from our box. This is called spamming and should be dealt with very seriously.

In simple, e-mail spam may be defined as sending of e mails to unknown people without their consent or on any authority. In other words sending of e mail without any authority or valid reason to any unknown person is prohibited. It will be termed as spam and one should be very cautious and careful in their business to avoid spamming. There are lots of other cheaper and best alternatives to emails for business people to opt for their advertisement.

So it is commonsense to know that such an act of spamming is very serious and gives less credit to the business and should be avoided.

For big business people it may not be a real problem to advertise their own at larger scale as they have huge investment potential and have many other alternatives. . The problem is for those small home based business people and who are in hunt of some internet income as an extra source to support their monthly budget. In their urge to earn such income these people see email as a boost to attract large customers and do what ever possible means to reach to the internet users. It is not a crime to contact your online customers through e mail. But there should be some etiquette and common sense that one should follow in order to impress prospective customers. The very important rule is that one should never send a commercial advertisement through email to any unknown person unless there is some implied or express consent for this. Other wise it can be treated as spam and may result to penal action as per specific rules on this.

Internet mail providers like Yahoo, Google, Rediff, Hot mail and all others have their own code of terms of service and privacy policies to be followed while using their services. Read this at least once and those who are in the field of internet marketing should always abide by these rules to safeguard the interest of their business. While sending any emails to any third parties these rules should be strictly kept in mind even then there are some relaxations on the commercial use of email services these days.  So keep it in mind and do the business without spamming others mail box.

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